Ideal Audience Personas

These are the people I’m writing for. One might be you.

🌱 The Aligned Dev

{
  "personaName": "The Aligned Dev",
  "description": "A skilled developer seeking clarity, focus, and freedom to do meaningful work while living a healthier, more intentional life.",
  "demographics": {
    "ageRange": "25-35",
    "gender": "Any",
    "location": "Global",
    "employment": "Full-time developer, freelance, or indie hacker"
  },
  "values": ["Autonomy", "Clarity", "Growth", "Health", "Freedom", "Meaningful work"],
  "goals": [
    "Achieve consistent focus and energy",
    "Feel healthier and more in control of their habits",
    "Transition to remote/freelance/founder lifestyle",
    "Build or contribute to projects with soul"
  ],
  "challenges": [
    "Low energy",
    "Inconsistent routines",
    "Lack of alignment between work and values"
  ],
  "tools": ["VS Code", "GitHub", "Notion", "Focus timers"]
}

🌿 The Aligned Builder

{
  "personaName": "The Aligned Builder",
  "description": "A focused, intentional developer who has built systems to stay healthy, energized, and in flow — working on projects that align with their values and lifestyle.",
  "demographics": {
    "ageRange": "27-38",
    "gender": "Any",
    "location": "Remote-friendly or nomadic"
  },
  "values": ["Freedom", "Focus", "Creative flow", "Health", "Meaningful impact"],
  "goals": [
    "Build a calm, profitable solo business",
    "Create open-source tools people actually use",
    "Design their day like an artist or athlete would"
  ],
  "challenges": [
    "Balancing focus with freedom",
    "Avoiding burnout or over-optimization"
  ],
  "tools": ["VS Code", "SoloBoost", "Zotero", "Obsidian", "GitHub"]
}