Current Audience Personas
While the blog is aimed at aligned, intentional developers, most of the people who’ll see my posts early on are already in my network — whether through social media or in-person connections.
Understanding these groups helps shape my early content so it lands and builds momentum, even before reaching the ideal reader.
🐦 Twitter – Crypto Curious Builder
- Web3-native or adjacent
- Likely met through Twitter Spaces, AMAs, or Web3 conferences
- Interested in token-based ecosystems, DAOs, NFTs, or DePIN
- Tired of noise, tribalism, and hype — but still hopeful about Web3’s potential
- Struggles with context switching, burnout, and chasing signals
- May resonate with posts about sovereignty, tooling, building in public, or mental clarity
Strategic approach:
- Use threads, tools, and soft critiques of Web3 hype cycles to open the door
- Gently shift them toward wellness, alignment, and systems-thinking
💼 LinkedIn – Platform-Watching Engineer
- Recruiters or engineers who connected casually or through shared tech circles
- Often quiet lurkers, only active around job moves or major news
- Likely to click if the content appears practical or career-relevant
- Not necessarily aligned with my current voice — but may become aligned later
Strategic approach:
- Don’t tailor content for them, but reshare posts that mix clarity with strategy
- Occasional posts about job transitions, flow, or building tools = good entry points
📸 Instagram – Inspired Wanderer
- People I’ve met through friends, travel, or past chapters of life
- Often digital nomads, creatives, or lifestyle explorers
- Interested in intention, movement, healthy living, beautiful design, and self-expression
- Not always technical — more into vibe than code
- May resonate with my routines, reflections, or philosophical posts
Strategic approach:
- Use wellness, aesthetics, and life design posts as soft bridges
- They may not engage with SoloBoost, but could love the blog tone and direction